Street Talk

Don’t Fall For ‘Black Friday’ Madness

By Mickey Howley


It may be a hackneyed saying, but it is my “favorite time of year” on Main Street. Especially right at sunset. Cars are still busy on the street, but making the difference are the lights downtown. The building parapet light chain and the lighted street poles cast a once a year glow in the cool winter air. Downtown looks lovely, even the “dead” buildings seem to have a spark of life in them, giving me hope. It is a great service the city and the garden club do “pro bono” every year to make downtown look special.
It is also about this time of year I write about the madness of “Black Friday.” However seductive it might be to go in the wee hours of a semi-holiday morning and line up with other folks at a big box store in another town just to join in a mad rush to buy some not-made-in-the-USA stuff, it is just a crazy-and not good crazy, mind you, event. Not my idea of fun or being smart, either.
A sign you truly have no inner life and are a materialistic moron. That might be a bit harsh. Sorry. Okay, so I know you can’t buy everything in downtown Water Valley, but you can buy a lot—more than you think. And shopping here means supporting the home team and your money stays local and keeps downtown coming back. And I think that is something we all want.
For this holiday season there are several new places on Main Street. Places to eat and stores to shop. For these new businesses, for the ones here five and ten years, and even the one here over one hundred years, this season means much. Your choice now makes a difference the whole year to them. It is important.
Friday, Nov. 30 from 6 to 9 p.m. the art galleries downtown will be having new shows opening. They have been coordinating these openings for the last couple of shows and while there are not as many stops as the ArtCrawl—you can see new art at three galleries—it still is a pretty fun evening in Water Valley. This year, as in the past few, the art is small, portable, unique, and priced to give.
And Saturday at 1 p.m. on Dec. 1 is the Water Valley Christmas Parade. The parade is always good and I’m always amazed at how many fire trucks we have in Yalobusha. We have had some good weather for the last few years—last year was t-shirt warm—so keep your fingers crossed. Come out and enjoy the parade and shop downtown.
Cool evening weather has brought a late fall close to the Fiddler’s Loft music season at the Fiddlin Rooster Farm. It has been a great place to hear local live music and last Friday’s season ending show was a real treat. Doug and Rhonda Webb with Kevin Guyer and Kerry O’Donoghue have made this venue really work. This season was supported by the Caryl Company (Eddie and Mari Foster).
Looking forward to warmer weather and the spring season.

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