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Retail Expert Offers Advice For Businesses

Margie Johnson

    One of the country’s leading retail experts returns to Mississippi to work in three north Mississippi cities on June 3, 4 and 5.     
    Margie Johnson of ShopTalk will present a seminar on “Trends Reshaping Small Busi-nesses” in Tupelo on June 3, Water Valley on June 4 and Grenada on June 5. Johnson will also consult with selected business owners in each city based on items they need assistance with.
    “We are excited to bring Margie’s services to this region,” said Jan Miller, MMSA District Director. “We hope business owners will embrace this as an opportunity to energize their businesses.”
     The three cities were selected by Mississippi Main Street in partnership with the Mississippi Press Association and Northeast Mississippi Daily Journal in Tupelo, North Missis-sippi Herald in Water Valley, and GrenadaStar in Grenada.
    Last fall, Johnson was hired by Mississippi Main Street Association and Mississippi Press Associa-tion to work in the cities of Philadelphia, Brookhaven and Natchez. Johnson has also worked with merchants and store owners on the Mississippi coast.
    The purpose of the seminars is to promote economic development and aid retailers in a challenging economic environment.
    Johnson has more than 30 years of experience as an owner/entrepreneur in the retail world. Her “customer centered” training sessions and approach to solving business problems have assisted hundreds of clients to develop their competitive edge that is so necessary in the business world today. Johnson is a frequently requested retail expert speaker at national conventions, as well as a frequent contributor and writer for regional trade publications.
    “Trends Reshaping Small Businesses” is designed to stimulate, educate, and challenge business owners and managers regarding the new realities that are facing independent businesses including retail, restaurants and hospitality services.
    “As we move through 2013, we will see how trends establish themselves as prominent factors for small business growth,” Johnson said. “To successfully compete in this hyper-competitive marketplace, business owners must rethink all of the rules.”
     This session will cover an overview of the following:
    • Key consumer trends that are impacting and shaping all businesses
    • Factors that are reshaping the retail landscape, including major “hot buttons”
    •Trends in consumer buying habits that are being impacted by social media
    •Tips on how small businesses can capitalize on these trends and grow their business
    • How to use simple best practices that lead to extraordinary customer service translating to great customer experience/sales
    • Exploring creative marketing ideas to review along with a timely list of resources
    •    How to best distinguish your business to have a competitive differentiator
Each business owner will leave this session with a timely handout that will be useful to their business.
     “Trends Reshaping Small Businesses” is a free seminar for small businesses and Main Street members. Please sign up ahead of time by registering through the Water Valley Main Street Association at Manager@ or 662.473.3796.

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